The International Tequila Seminar took place in Guadalajara, Mexico from December 1st to December 3th of 2010 along with The FIL (International Book Fair). It was organized by the University of Guadalajara and one of points that were discussed was tequila regions or “Terroirs”. The term is defined as: the special characteristics that the geography, geology and climate of a certain place bestowed upon particular varieties. Agricultural sites in the same region share similar soil, weather conditions, and farming techniques, which all contribute to the unique qualities of the crop.
Three main regions or Terroirs were mentioned: Tequila, Jalisco Valley and Jalisco Highlands. Agave develops different flavor profile when grown in each of this regions.